Yoli Chisholm cannot be introduced in one facet. In 20 years as a business professional, she has cultivated a multifaceted career as a Revenue Marketer, Corporate Career Anthropologist, Entrepreneur and Speaker who writes about these areas including her most recent “book with blog” on intrapreneurship Crushing Corporate. Yoli is an award-winning executive leading enterprise marketing teams of 80+ for companies including Microsoft, eBay, Healthvault, MSN, Lavalife and Points.com. Her career has spanned industries from technology, retail, e-healthcare, dating, travel to tele-communications in multiple markets globally. With expertise selling into the government, enterprise organizations, SMB’s and even NGO’s having spent time working for the Danish Embassy.
As a revenue marketer Yoli helps companies develop and market new products, apps and services. Under Yoli’s leadership, Microsoft launched new vertical media channels for MSN acquiring Canada’s leading retail companies as customers. Working at eBay Yoli growth hacked innovative marketing technology designed to increase new customer activation. At Points.com Yoli increased user activation by 300% by developing a new customer experience working with the world’s leading airline, hotel and credit card companies. At Lavalife.com Yoli launched new mobile apps partnering with Verizon, T-Mobile, Sprint, Bell etc. Recruited back to Microsoft, Yoli improved their central marketing organization’s digital marketing impacting their multibillion dollar enterprise business.
Whether she is talking to students or professionals about their career development, small businesses, startups or seasoned marketers about building their business, Yoli fuses a message of proven performance principles and disciplined risk taking. Playing a leading role in every digital marketing transformation since the commercialization of the internet Yoli has earned a reputation as a very early adopter of new technology.
She coined the term “Corporate Career Anthropologist” having studied high performing teams at 10+ startups and enterprises and mentoring MBA students and young professionals. The daughter of real-life freedom fighters Yoli brings a radical approach and point of view to excellence in business and life. “Scrappy discipline” is her mantra where innovation is the backbone of running thriving organizations. Beyond digital marketing Yoli is an intellectual following in the footsteps of her grand-father and teacher to Nelson Mandela, Z. K. Matthews who helped shape the minds of many who went on to become Presidents of various African nations. She has a passion for the impact of culture as a lever to optimize business performance and speaks on the topic in her TEDx talk “Are you a strong Tree?”
As the Author of Crushing Corporate Yoli brings to her writing a point view on intrapreneurship and entrepreneurship having experienced different corporate cultures at 10+ corporations including consulting for the technology industry to working for the Danish Embassy over a 20-year career span. She also founded the idea lab Welearnlive.com where she taught and collaborated with entrepreneurs helping them bring ideas life. A business “backbone builder” with deep marketing innovation roots. Seeking to motivate in ways that deliver measurable transformation to organizations and people striving to excel.
Testimonials: View 40+ Reviews, Recommendations and References
Grad Conn CMO Lead at Microsoft has this to say about Yoli Chisholm (Source: Linkedin)
“Yoli is an amazing and talented marketer who is deeply experienced in online media, affiliate programs, and customer acquisition. Yoli is the kind of marketer who is able to build a business — someone for whom marketing is a selling activity. IMO, Yoli is an indispensable marketing professional — the most talented and capable marketer I’ve ever met, with a strong drive to succeed and build businesses.”
In addition to working with large corporations Yoli has a passion for startups and is sought out for advice sometimes taking on formal advisory roles. Yoli Chisholm was selected as a mentor for the SXSW V2V conference putting her proven experience to work for startups.
Troy Ma – Founder & CEO at Sparktrend has this to say about working with Yoli (Source: Linkedin)
“Speaking with Yoli is a breath of fresh air. I came to her for advice on our startup and she was open and inviting. We chatted for a full hour and she was very thorough in her responses. I learned so much for her feedback and it was awesome to have the opportunity to learn from her. Here’s to hoping there’s more people like her in the industry!”
Mike Simmons – Sr. HR Manager Boeing has this to say about Yoli Chisholm (Source: Linkedin)
“Yoli is an expert speaker and motivator. Her perspective shared on MLK Day at Microsoft and to the NAACP Youth Development Program was beyond insightful, encouraging, and garnered thought far beyond the day of the event. Yoli’s message is one of hope and confidence and leaves one to ponder are they doing enough. I would recommend Yoli as a motivational speaker and asset to any organization looking to generate unique forward thinking thought processes in trying to close the gap on engaging its employees; or an organization driven to motivate youth”
To Book Yoli to keynote your event or panel discussion or for 1:1 coaching connect with Yoli on Linkedin. Or connect with Yoli at an upcoming event