In November 2016 I decided after having spent a few years working with entrepreneurs and having spent 20 years as a corporate entrepreneur i was going to write the book “Crushing Corporate” I an excited to hear how you all define Crushing Corporate for yourselves. In it a share tips from my 20 years of experience and observations of the traits and characteristics that help people excel in their corporate jobs and how those traits translate into entrepreneurship. This is not an academic or theoretic book it’s based on behaviors I have put into practice in my own life. Please BUY THE BOOK AND SHARE YOUR FEEDBACK.
Premise of Crushing Corporate:
We’ve all read the stats and they’re not great! 50% of small businesses don’t make it to 5 years. 90% of tech startups will fail. Yet many new to the workforce and seasoned corporate professionals will yearn to take the plunge dreaming of entrepreneurship. Many will waste years in a corporation in a holding pattern instead of using the time in a corporation learning how to build one. Did you know that the average age of most successful entrepreneurs is 40 with at least 6 years industry experience? What if instead of pushing people to become entrepreneurs first, we enabled professionals to be better corporate entrepreneurs’ aka intrapreneurs – would the results be more successful entrepreneurs? The objective of this book is to change the perspective on working in a corporation and provide guidance on how to begin acting and thinking like an entrepreneur while working in a corporation.
Reading this book will help you:
• Understand the role people with corporate experience have played in some of the most successful Unicorn startups like Facebook and Google.
• Consider the role adequate corporate experience plays in getting VC funding and credibility.
• Hear about how traditional “learning the ropes” has impacted the careers of people like Gary Vaynerchuk, Oprah Winfrey, Jay-z, Jeff Bezos and Howard Shultz.
• Learn about the types of companies that prepare employees to lead other companies • Compare the success rates of Corporate Entrepreneurship vs. Startups
Because the book will:
• Provide practical knowledge on the skills and practices to adopt to become an intrapreneur.
• Delve into examples of companies that have formal corporate entrepreneurship programs and their impact.
• Provide guidance on when to know you are ready to become an entrepreneur